Information about data processing in connection with Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the person responsible for data processing on this website is located outside the European Economic Area or Switzerland, then Google Analytics will be processed by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google.”
Google Analytics uses so-called “cookies”, text files that are stored on the computer of the site visitor and allow an analysis of the use of the website by the site visitor. The information generated by the cookie about the use of this website by the site visitor (including the shortened IP address) is usually transmitted to a Google server and stored there.
Google Analytics is used exclusively with the extension “_anonymizeIp ()” on this website. This extension ensures anonymization of the IP address by shortening and excludes a direct personal reference. The extension truncates Google’s IP address within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address transmitted by Google Analytics within the context of Google Analytics will not be merged with other data provided by Google.
On behalf of the site operator, Google will use the resulting information to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the site operator (Art. 6 (1) lit. DSGVO). The legitimate interest in data processing lies in the optimization of this website, the analysis of the use of the website and the adaptation of the content. The interests of the users are adequately protected by the pseudonymization.
Google LLC. is certified according to the so-called Privacy Shield (list entry here) and guarantees an appropriate level of data protection on this basis. The data sent and linked to cookies, user IDs (eg user ID) or advertising IDs will be automatically deleted after 50 months. The deletion of data whose retention period has been reached is done automatically once a month.
Capturing by Google Analytics can be prevented by the site visitor adjusting the cookie settings for this site. In addition, the collection and storage of the IP address and the data generated by cookies may be objected to at any time with future effect. The corresponding browser plugin can be downloaded and installed at the following link: https://tools.google.com/dlpage/gaoptout.
The site visitor can prevent the collection by Google Analytics on this website by clicking on the following link. An opt-out cookie is set which prevents the future collection of data when visiting this website.